{"id":20382,"date":"2026-11-10T12:45:21","date_gmt":"2026-11-10T20:45:21","guid":{"rendered":"https:\/\/www.soundcu.com\/?p=20382"},"modified":"2026-11-10T12:49:44","modified_gmt":"2026-11-10T20:49:44","slug":"sound-credit-union-and-washington-trails-association-announce-partnership-to-support-washington-trails","status":"publish","type":"post","link":"https:\/\/www.soundcu.com\/es\/blog\/sound-credit-union-and-washington-trails-association-announce-partnership-to-support-washington-trails\/","title":{"rendered":"Sound Credit Union y la Asociaci\u00f3n de Senderos de Washington anuncian una alianza para apoyar los senderos de Washington."},"content":{"rendered":"
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Sound Credit Union y la Asociaci\u00f3n de Senderos de Washington anuncian una alianza para apoyar los senderos de Washington.<\/h2>\n

Co-branded banking program will connect everyday purchases with support for trails across Washington<\/p>\n

TACOMA, Wash. \u2013 November 10, 2026<\/strong><\/p>\n

Sound Credit Union<\/a> (Sound) and Washington Trails Association<\/a> (WTA) today announced a three-year strategic partnership that brings together everyday banking, outdoor recreation, and support for Washington State trails.<\/p>\n

Expected to launch by April 1, 2027, the program will feature WTA co-branded Sound debit and credit cards. People who open a qualifying checking account or are approved for a qualifying credit card will receive a complimentary one-year membership to WTA.<\/p>\n

Every swipe, tap or purchase made with the co-branded debit or credit card will help support Washington\u2019s trails. Through the program, Sound will contribute five cents per transaction to WTA, with a minimum annual commitment of $50,000.<\/p>\n

\u201cWe\u2019re excited about this partnership. Sound and WTA are both deeply connected to Washington State and the communities we serve. This is a unique opportunity to give our members a simple way to support Washington\u2019s trails through something they already do every day,\u201d said Ryan Zilker, EVP and Chief Growth Officer. \u201cI love that we can create a great banking experience for our members while also helping WTA continue the important work they do across our state.\u201d<\/p>\n

Washington Trails Association works to connect people with the outdoors while protecting and sustaining trails and public lands. The organization is guided by its vision of \u201cTrails for everyone, forever.\u201d<\/p>\n

\u201cWTA\u2019s mission is built on the belief that everyone deserves access to the outdoors, and that protecting trails and public lands is a shared effort,” said Jaime Loucky, CEO, Washington Trails Association. “That’s why we are thrilled to partner with Sound Credit Union, an organization that shares our deep commitment to Washington State and the communities who drive and support our work. This card will give people a tangible way to invest in trails with every purchase \u2014 helping ensure Washington\u2019s public lands remain well-maintained and accessible to everyone for generations to come.”<\/p>\n

The organizations also plan to create opportunities for Sound members and employees to engage with WTA through volunteer trail activities and other community experiences.<\/p>\n

The partnership was developed with support from Adam Broetje, CEO of Odd Dog Media<\/a>, Sound\u2019s search and marketing partner. Broetje helped to bring the organizations together and has worked with both teams to shape the partnership and launch strategy.<\/p>\n

The program is expected to launch in spring 2027, ahead of Washington\u2019s peak hiking and outdoor recreation season.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n

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Mas sobre Sound Credit Union<\/h2>

Sound Credit Union was founded in 1940 and today is one of Washington State\u2019s largest credit unions. With 26 full-service branch locations throughout the Puget Sound area, Sound provides their over 187,000 members with authentic and trusted financial support and services. Sound is driven by the purpose of standing with members, employees and the community through all waves of life. Learn more at soundcu.com<\/a>.<\/p>\n<\/div>

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About Washington Trails Association<\/h2>

Washington Trails Association (WTA) is the nation\u2019s leading state-based hiking and trail maintenance organization powered by the passion and dedication of hikers. Every year over 5 million outdoor enthusiasts come to us for education, inspiration and opportunities to protect and advocate for public lands. Together we work to ensure that Washington\u2019s trails remain sustainable and accessible to everyone for generations to come. By fostering a welcoming environment and engaging with the hiking community, WTA is committed to maintaining an inclusive organization where everyone feels valued, represented and able to contribute to the future of trails. Learn more at wta.org<\/a>.<\/p>\n<\/div>

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Sound Credit Union y la Washington Trails Association anunciaron una alianza estrat\u00e9gica de tres a\u00f1os que a\u00fana servicios bancarios cotidianos, actividades recreativas al aire libre y apoyo a los senderos del estado de Washington. Contin\u00faa leyendo \u2192<\/span><\/a><\/p>","protected":false},"author":13,"featured_media":20388,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-20382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/posts\/20382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/comments?post=20382"}],"version-history":[{"count":2,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/posts\/20382\/revisions"}],"predecessor-version":[{"id":20386,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/posts\/20382\/revisions\/20386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/media\/20388"}],"wp:attachment":[{"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/media?parent=20382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/categories?post=20382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.soundcu.com\/es\/wp-json\/wp\/v2\/tags?post=20382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}