« Return to the Blog Sound News

Members, Employees and Our Community

A message from our CEO, Don Clark, Jr. 

We are happy to introduce our new logo and brand purpose statement. This change was motivated by the desire to have Sound’s members, employees and community better connect with who Sound is and the financial support and services we provide.

Our Purpose

While the core of who we are is still reflected in this updated brand identity, moving forward, we hope it will be easier to articulate our purpose and values. Our purpose, standing with you through all waves of life, aims to support members, employees and the community. In times of celebration and uncertainty, Sound is here to support, advise and stand alongside one another.

New Logo

The new logo symbolizes “togetherness” and reflects the colors of the Puget Sound and our history. The logo mark is similar to a school of fish – each unique in its own size and color. At Sound, we believe we can move forward when we commit to creating an environment welcoming to all. Our community is stronger when we focus on working together.


As we look ahead, we see many opportunities for growth and are confident this refreshed brand identity and purpose will help our team better live out who Sound Credit Union is for many years to come.

Thank you for choosing Sound.

Don L. Clark, Jr.
Sound Credit Union

You may also like

Sound Credit Union Logo
Sound News

Sound Credit Union Finalizes Acquisition of The Bank of Washington

Tacoma, WA – March 25, 2019 – Today, Sound Credit Union (Sound) makes history as the first credit union to…
Read more »
Couple filling out paperwork

Membership is easier than ever

To make membership at Sound easier than ever, we’re eliminating the minimum balance requirement on Prime and Minor Savings accounts.…
Read more »
Sound Employee and Manager holding certificate award
Sound News

Sound Credit Union Branch Manager Receives Patriot Award

(TACOMA, Washington – December 6, 2018) Sound Credit Union’s Pacific Avenue Branch Manager, Wendi Plain, was recently awarded the Patriot…
Read more »

By clicking here, you’ll be leaving soundcu.com. Sound is not responsible for any external content and our privacy policy does not apply.

Cancel Accept