A message from our CEO, Don Clark, Jr.
We are happy to introduce our new logo and brand purpose statement. This change was motivated by the desire to have Sound’s members, employees and community better connect with who Sound is and the financial support and services we provide.
While the core of who we are is still reflected in this updated brand identity, moving forward, we hope it will be easier to articulate our purpose and values. Our purpose, standing with you through all waves of life, aims to support members, employees and the community. In times of celebration and uncertainty, Sound is here to support, advise and stand alongside one another.
The new logo symbolizes “togetherness” and reflects the colors of the Puget Sound and our history. The logo mark is similar to a school of fish – each unique in its own size and color. At Sound, we believe we can move forward when we commit to creating an environment welcoming to all. Our community is stronger when we focus on working together.
As we look ahead, we see many opportunities for growth and are confident this refreshed brand identity and purpose will help our team better live out who Sound Credit Union is for many years to come.
Thank you for choosing Sound.
Don L. Clark, Jr.
Sound Credit Union